en 
it
es
de
fr
zh-hans
ru
Encouraging Sales
Alimac tape carry handles produce 5 effects that can encourage sales:
Impulse Purchases
In fast moving consumer goods, such as beverages, and the retail sector, impulse buying is relevant.
It is an unplanned decision to buy a product made just before the purchase.
Impulse purchases are a large part of buying accounting for up to 70% of the total.
According to a large number of marketing studies, packaging and its components are an important driver of impulse buying.
The Alimac tape carry handle makes packaging more functional, accessible and eye-catching - shelf attractive. All these attributes stimulate impulse buying.
It is an unplanned decision to buy a product made just before the purchase.
Impulse purchases are a large part of buying accounting for up to 70% of the total.
According to a large number of marketing studies, packaging and its components are an important driver of impulse buying.
The Alimac tape carry handle makes packaging more functional, accessible and eye-catching - shelf attractive. All these attributes stimulate impulse buying.
The Alimac tape carry handle can influence impulse purchases
The Alimac tape carry handle stimulates a “take away effect” due to:
- • the greater chance of the packaging being seen from a distance and among competitors’ items in its own category
- • the ability to grasp 2 items in one hand, given by the natural flexibility and comfort.
More items in one hand
In some cases, it is really difficult or impossible to put more than one item in one hand.
This happens moulded bottles, gallons, cartons, bulky products and anywhere it is physically impossible to hold more than item in the same hand.
The consumer is encouraged to take more than 1 item due to the spontaneous take away effect given by the greater comfort and functionality of the tape carry handle.
The tape carry handle is flexible - the hand can easily grasp more items and bulky products.
This would be really difficult with some rigid handling systems where the hold is partial (only a few fingers) and fingers are ”cut” by the rigid edge.
This happens moulded bottles, gallons, cartons, bulky products and anywhere it is physically impossible to hold more than item in the same hand.
The consumer is encouraged to take more than 1 item due to the spontaneous take away effect given by the greater comfort and functionality of the tape carry handle.
The tape carry handle is flexible - the hand can easily grasp more items and bulky products.
This would be really difficult with some rigid handling systems where the hold is partial (only a few fingers) and fingers are ”cut” by the rigid edge.
When the consumer buys, and has just a few seconds to decide, it is easier to grasp more than one item.
The Alimac tape carry handle meets consumers’ functional needs.
Having more items in the same hand helps to achieve the important AWOP (Average Weight of Purchase) goal referring to the number of items in the consumer’s basket, or the weight in kilograms or litres, in the point of sale. Some common ways to achieve this objective are:
- • Sale promotions such as “2 products for the price of 1” and similar.
- • Simply placing products near to the checkout to encourage consumers to add items to the basket.
The Alimac tape carry handle helps to increase the AWOP in a simple, intuitive and functional way.
Brand recognition and visibility
In the packaging sector, each brand wants to be more visible than its competitors.
The abundance of choice at the point of sale makes it difficult for the consumer to make a decision.
Non-verbal visuals on packs - first-of-all colours and shapes - play a key role in noticing the brand and are a strategic method of differentiation.
Improving brand recognition is highly relevant at the point of sale, where consumers have to make quick buying decisions based on the availability of a few key visual elements of the packaging.
The Alimac tape carry handle generates two important effects:
The abundance of choice at the point of sale makes it difficult for the consumer to make a decision.
Non-verbal visuals on packs - first-of-all colours and shapes - play a key role in noticing the brand and are a strategic method of differentiation.
Improving brand recognition is highly relevant at the point of sale, where consumers have to make quick buying decisions based on the availability of a few key visual elements of the packaging.
The Alimac tape carry handle generates two important effects:
- • New customers can be attracted by the greater visibility of the logo among many items.
- • Loyal customers can easily spot their favourite brand, as the tape carry handle facilitates brand recognition
Product shelf rotation can be increased due to the tape carry handle.
Consumer loyalty
Today’s consumer is more and more demanding and consumer-oriented companies know the importance of 360° customer care.
In over 25 years, Alimac has seen many case studies. Some of them show that the application of the tape carry handle to packaging is perceived by consumers as a customer care tool the brand makes available to them.
In over 25 years, Alimac has seen many case studies. Some of them show that the application of the tape carry handle to packaging is perceived by consumers as a customer care tool the brand makes available to them.
The brand facilitates the consumer shopping experience and makes it more positive.
Many marketing studies worldwide show that a positive shopping experience increases brand loyalty and, as a consequence, repeat purchases.
Many marketing studies worldwide show that a positive shopping experience increases brand loyalty and, as a consequence, repeat purchases.
A positive consumer shopping experience increases repeat sales.
New product uses
The product with the Alimac tape carry handle encourages consumers to make new uses.
The greater comfort enables the package to be carried for a long time so that the consumption model can change.
Instead of buying the product for routine use (i.e. for home usage only), the consumer buys it for other occasions such as outdoor activities, where carrying for a drink or mineral water for a long time becomes important and pushes sales.
Going to the beach, going hiking/walking, having a picnic, attending sport/music events are new use opportunities of the handled product = new sales.
The greater comfort enables the package to be carried for a long time so that the consumption model can change.
Instead of buying the product for routine use (i.e. for home usage only), the consumer buys it for other occasions such as outdoor activities, where carrying for a drink or mineral water for a long time becomes important and pushes sales.
Going to the beach, going hiking/walking, having a picnic, attending sport/music events are new use opportunities of the handled product = new sales.
