Communication makes the Alimac different from other handling systems, like the ones based on rigid materials.
The Alimac tape carry handle enhances packaging communication as the insert or Inlay is printable. It is noticeable that 66% of end consumers in retail are attracted by something new.
The Alimac tape carry handle can be:
• Printable in solid colours or up to 8 colours
• completely transparent
• transparent with writing or drafts
Anything can be printed in accordance with the customer’s needs and requirements:
• new messages without changing the original packaging;
• highlighting some information or marketing concepts on the product packaging.
The brand name, logo, a temporary promotion, special offer, bar code/QR code or a slogan can be printed. Here are some examples:
The printing technology is Offset or more often Flexography.
Alimac customers prefer this kind of product communication to highlight the logo, especially on crowded shelves, to increase the brand visibility compared to competitors and brand recognition for loyal consumers.
The Alimac tape carry handle has some communicative effects on packaging:
1. Ability to stand out at shelf level, as it is quickly seen
2. the package has:
• colour recognition
• a unique image and shape making the difference
• a “memorable” image (=memory effect)
3. the package:
• helps shop-ability, as it is different in its category
• communicates the key benefit more clearly (when printed on the tape carry handle)
• is well positioned in its category as it is easier to grasp
The Alimac tape carry handle can also be completely transparent, with the neutral (= transparent) insert/inlay or just some writing:
Some Alimac customers prefer this solution to reduce the visual impact of the tape carry handle on the packaging, leaving the existing product image intact. It is a discreet solution.
Alimac can print the product information as in the Label-Tape Carry Handle, the innovative 2 in 1 Alimac tape carry handle that works as if it were a label.
It offsets the costs of labels and labelling machines, at the same time giving complete product information like a label, it is very comfortable and has all the advantages of a tape carry handle.