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Discover the new Self Adhesive Carry Handle benefits!

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Boost your communication thanks to the Alimac self adhesive carry handle

With the self adhesive carry handle by Alimac you can print everything you want or need directly on the tape carry handle, is it a new message without changing the original packaging or the highlights of some information.

Print your brand name, your logo, a temporary promotion… everything you need to make your product unique!

Make an impact, be quickly seen!

Increase product visibility with an up to 8 solid colors print. Stand out at shelf level!

Make your products memorable!

The printed tape carry handle give a unique image and shape to your packaging, making the difference and creating a memorable image.

Be different!

he tape carry handle allow more direct communication and it's easier to grab, maling your product a better choice.

And if you prefer more discreet solution, you can choose to have a completly trasparent tape carry handle or with just some writings or minimal image, reducing the visual impact leaving intact the existing product image.

Alimac hold on packaging is at highest levels of the market

Alimac self adhesive carry handle is light in weight while being strong and very safe for your customer to carry around.

Capable of handling package up to 21Kg and more, if requested by some industrial applications, the tape carry handle is the result of the vertical expertise and strict quality policy of Alimac.

Alimac R&D dept. tests the product cycle of life considering moisture conditions, temperature variations, conditions of mechanical stress, capacity of elongation and every other aspect potentially able to modify a strong and reliable hold.

Most importantly, thanks to this adhesive tape carry handle your customer can be more comfortable and safe when carry around your product, swinging it, make it impact with something or just bring it upstair.

Impulse purchase

Impulse buying is the unplanned decision to buy a product made just before the purchase, and be the one who stand out is fundamental!

According to a large amount of marketing studies, Packaging and its components are an important driver of impulse buying, that represent almost the 70% of buying habits.

Alimac tape carry handle makes the packaging more functional, accessible and eye-catching and can help you be the one whose chosen.

The self adhesive carry handle stimulates the “take away effect” due to the major possibility for the packaging to be seen from the distance among competitors items;

Even more, the capability to grab 2 items in just one hand give an extra boost to the shopper decisions.

More items in one hand

Even if a packaging is quite comfortable to grab and carry away, your customer can hold only one at a time. With the self adhesive tape handle, they can buy more and easily walk away with them.

The tape carry handle is flexible and so the purchasers can easily grab more items and bulky products in one hand, without “cut” their fingers with rigid edge.

Having more items in the same hand helps to achieve at the point of sale the important AWOP (Average Weight of Purchase) goal that refers to the number of items in consumer basket, or its weight in kilograms or liters.

As a result, Alimac tape carry handle helps increasing the AWOP in a simple, intuitive and functional way.

Brand recognition and visibility

Improving the brand recognition has strong relevance at the point of sale, where consumers have to make quick buying decisions based on the availability of few key-visual elements of the packaging.

Alimac tape carry handle produces two important effects that make your product stand out on the shelf: new customers can be attracted by the major visibility of the logo put on the tape handle in a crowd of items and loyal customers can spot easily their favorite brand.

Thanks to the tape carry handle it is possible to increase the product shelf rotation.

Consumer loyalty

A positive consumer shopping experience increase repeated sales

In over 25 years Alimac has realized many case histories. Some of them show that the application of tape carry handle on packaging is perceived by consumers as a tool of customer care the brand put at their disposal.

Choosing the self adhesive carry handle, the brand facilitates the consumer shopping experience and makes it more positive.

Many marketing studies worldwide show that a positive shopping experience increases the brand loyalty and as consequence the repeated purchases.

New uses of the product

Ever thinking of a customer brought your product to the beach? With Alimac tape carry handle that can became a standard!

The flexibility and the safe hold, unite to the ease of transport of the self adhesive carry handle encourages consumers to new uses of it.

The great comfort of the tape carry handle enables carrying the packaging for long time, changing the standard consumption model.

Instead of buying the product for routine use (i.e. for home usage only), consumer buys it for other consumption occasions.

Handling a product in a comfortable way at sale point, at home and outdoor, increases the customer care levels towards end-consumers

Packaging is more functional and easy to carry

No problems any more with bulky packs,multipacks or packages with a shape making them uncomfortable to grab, lift and carry. These packages can inhibit the consumer buying process.

Comfort increases the end consumer satisfaction and brand loyalty.

Many Alimac customers consider the tape carry handle a tool improving the “care” of the brand towards end-consumers, thus making the brand shopping experience more positive. Marketing studies all around the world show that a positive shopping experience increases the repeated sales.

Comfort removes some negative effects of other handling systems

Lack of comfort and care for consumer; “Cut finger“ effect, mainly due to hard and sharp edges; Partial hold: just few fingers can grab, lift and carry; Uncomfortable hold: it is impossible to grab more items or keep the package for longtime.

Comfort makes it possible to carry the packaging for a longer time

that creates new usage occasions of the product (i.e. outdoor activities such as walking, trekking, pic-nic, beach, etc.) encouraging new sales.
Some competitors of Alimac customers do not offer this advantage because they do not have a handling system at all, or their system is too uncomfortable.

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